use our self-serve advertising tool

reddit has created a system where you can buy sponsored links on the front page using our self-serve tool. Overall, we've been quite pleased to find a ridiculously successful (2% CTR to upwards of 10% CTR) means of advertising that doesn't diminish the user experience.

Even if your budget is only $20 a day, you can get in on the action. Here's how: we'll allow you to submit a sponsored link (set the title, upload an image), and set the start date and duration. Then, you can bid on how much you want to spend on that link (we've set a minimum of $20 per link per day, and $30/day for targeted ads). This bid is exactly how much you'll pay for the link once it starts running.

On each day, we tally up the total number of bids, and use the total to figure out how large a piece of the pie each sponsored link gets. For example, if you were to bid $20, and the total for the day is $200, you'll get 10% of sponsored link impressions for the day.

To begin all you will need is a valid credit card and a valid email address. Simply follow these steps to get started:

If you are instead interested in purchasing a banner ad or other form of advertisement on the site, inquire here and fill out the form.